Banish the Brushes

To brush or not to brush is one of the biggest beauty questions in the beauty world. While brushes are often seen as the go-to, sometimes we don’t have enough time to use them or aren’t able to invest in a full set of brushes. At Instant Beauty we have the perfect solution to applying and blending your eyeshadow if you don’t have access to brushes and if you’re on the move. If you’re wondering how to get flawless eyes with Eye Majic, keep reading…

Instant Beauty’s Eye Majic is the world’s first instant eyeshadow which doesn’t require a brush. They provide heat sensitive applicators to allow for a quick, professional look every time. Simply follow the three steps below to achieve the perfect eye look:

    1. Press Instant Beauty’s Eye Majic Instant Eyeshadow firmly onto the eyelid for approximately 5 seconds
    2. Swipe the applicator across the lid in the appropriate direction
    3. Use the top of the applicator or your finger to blend out

Brushless makeup is travel friendly too – Eye Majic’s Instant Eyeshadow are available in matte and shimmer finishes and come in a handy pack of 5 for just £6.80 which is ideal for a long-weekend getaway.

Shop Instant Beauty’s Eye Majic Instant Eyeshadow on our website.

We challenge Instant Beauty customers to share your Eye Majic looks on social media. Don’t forget to tag @instantbeautylondon on Instagram!

#InstantBeauty #EyeMajic #InstantEyeshadow

Get the Look: The Brits 2020

The 40th Anniversary of the highly anticipated Brit Awards took place this month, welcoming some big names and some even bigger beauty looks. We have chosen our three favourite looks which can easily be achieved with Instant Beauty’s Eye Majic Instant Eyeshadow…

How to Match your Eyeshadow to your Eye Colour

Eyeshadow can and should be transformative, fun and creative. With an array of eyeshadow colours to choose from, Instant Beauty’s Eye Majic’s Instant Eyeshadow range has the perfect shade. This shade will not only complement your eyes but enhance your natural beauty…

We have carefully curated a selection of Instant Beauty’s eyeshadows guaranteed to make your eyes pop, naturally. From subtle neutrals, smokey browns and sultry silvers – find out which shade is best suited to your eye colour…

The Best Eyeshadow for Brown Eyes

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EyeMajic Instant Eyeshadow – Violetta 027

EyeMajic Instant Eyeshadow – Purple Haze 009

Brown eyes are versatile enough to pair with almost any shade of eyeshadow. Daring bold eye shadows are a great way to make your brown eyes stand out. So why not try out Eye Majic’s Matte purple shade Violetta. If you want to add a little extra glam to your look, a shimmery purple eye just like Purple Haze will give your eyes that extra dazzle.

The Best Eyeshadows for Blue Eyes

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To accentuate blue eyes, earthy tones like Eye Majic’s Romanesque shade can offer the perfect blend of warm browns that will enhance your blue eyes and make them pop. A smokey eye is also a timeless makeup look which blue eyes can rock! Swipe Eye Majic’s Smokey Eyes shade onto your eyelids and blend lightly to achieve the easiest smokey eye ever!

The Best Eye Shadows for Green Eyes

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Shimmery rose golds and vivacious reds will help to emphasise the natural sparkle of green eyes. A gentle swipe of Eye Majic’s Instant Eyeshadow shade Natural Blond will give you maximum impact with minimal effort, thanks to its pop of champagne gold.

Reddy brown tones also work to brighten the yellow hues in golden-green eyes. To amplify your eyes, Eye Majic’s Instant Eyeshadow Plum Mist will work a dream as the combination of green and red will give you brighter-looking, mesmerising eyes. 

 

We challenge you to match your eye colour to your Eye Majic Instant Eye-Shadow.

Tag @instantbeautylondon on Instagram!

#InstantBeauty

Instant Beauty’s Stance on Sustainability

Many of our customers ask us regularly on our social media whether our products are environmentally friendly – and yes, they are!

We understand beauty lovers are making environmentally conscious decisions when buying their cosmetics. And it’s important for brands like us to ensure our customers look and feel good but not at the expense of the planet. According to Zero Waste Week, the global cosmetics industry manufactures an enormous 120 billion units of packaging every year. Many of which isn’t recyclable.

Instant Beauty is committed to reducing waste

Instant Beauty is committed to reducing waste and supporting the environment by ensuring our products are either fully recyclable and biodegradable. Eye Majic’s Instant Eyeshadow applicators can be applied on your eyelids more than once. Due to its high pigment you can use them more than once. This is just another way we support sustainability here at Instant Beauty. One you’ve used our Eye Majic Instant Eyeshadow applicators, just pop them in the recycling bin where they’ll decompose after a few weeks. They are totally biodegradable! We consider materials such as these within our products. So we help support the planet but also help our efforts of plastic wastage.

Each Eye Majic applicator breaks down naturally

Each Eye Majic applicator breaks down naturally as they are absorbed by the soil quickly. This means less time and waste in the world’s landfills.

Instant Beauty has thought of it all, not only are the applicators recyclable and biodegradable but our shell and box packaging is too.

No nasty fillers, parabens or preservatives

Instant Beauty’s Eye Majic is also free from nasty fillers, parabens, preservatives, 100% safe and non-toxic. Due to our love and care for the eco-system we are also a proud cruelty-free cosmetic brand. Instant Beauty uses unique formulations and safe ingredients when creating our cosmetics range. At Instant Beauty we care for the environment and we care for our customers.

Join us in supporting sustainability in the beauty industry.

@InstantBeautyLondon

www.instant-beauty.co.uk

Discover Eye Majic in 2020 – New Year

As we approach the New Year, it’s a great time to start thinking about your sense of style for 2020. It’s also a great time to declutter and getting rid of old make-up and brushes from your beauty drawers.

With the New Year, New You is within reach

Why not try Instant Instant Beauty’s Eye Majic, for a fresh look for 2020?

The innovative products promise to give you a simple professional eye make up look you desire, all within ten simple seconds. Eye Majic minimises the time spent on your make-up routine as well as helps save space in your beauty cupboard. The shade applicators also come inside a handy plastic case that protects against bacteria that can be found in traditional makeup brushes. Also, did you know Instant Beauty’s applicators and packaging are fully recyclable too?

Instant Beauty’s Eye Majic range offers over 25 gorgeous pre-set colour combinations so why not try Eye Majic for a new you look for 2020?

060-eye-majic-Ive-leagueEye Majic for New Year 2020

 

 

The New Year will kick off with a ‘back to nature’ theme – green!

These green hue colour combinations have been hitting the fashion runways. Which is why our shade Ive League is the perfect choice for you. This matte finish eyeshadow will work great in the early springtime to match the colours of the budding leaves.

Shop now Eye Majic Instant Eyeshadow, 5 Pair Pack – Ive League – 060

 

 

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Exclusively available in our Eye Majic Instant Eyeshadow Illuminate 20 pack is Plum Mist. A stunning tone of ‘red wine’ matched with a dark metallic brown will give you the glamourous look you never knew you needed.

Shop now Eye Majic Instant Eyeshadow, 20 Pair Pack – Illuminate – Plum Mist 003

 

 

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There is no need to rush your make up in the morning anymore with Eye Majic Instant Eyeshadow shade ‘Wild Honey’. The combination of neutral, earthy tones is suitable for your day-to-day look. Thus giving you enough definition to your eyes so you can go on about your day.

Shop now Eye Majic Instant Eyeshadow, 5 Pair Pack – Wild Honey 021

 

We challenge Instant Beauty customers to share their Eye Majic looks on social media by tagging @instantbeautylondon on Instagram!

#InstantBeauty

 

‘Shout Out to My… Eyeshadow’: Little Mix Make Up

If you haven’t heard of Little Mix, where have you been for past ten years? Not only are they the UK’s hottest girl band at the moment and they’re also have hooked on their style, fashion and of course their Make Up. From glamorous red-carpet looks, to day-to-day soft glam eye looks, there isn’t a trend that Little Mix can’t rock.

We’re so inspired here at Instant Beauty UK; we’ve collated Little Mix’s looks which you can re-create Eye Majic’s Instant Eyeshadow in just a few seconds at home…

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(Link to Instagram Image: https://www.instagram.com/p/Bzx23eLADj4/ )

Perrie Edwards’ make-up is always on point…there’s no denying it.

Achieve Perrie’s golden goddess look with Eye Majic’s Instant Eyeshadow shade ‘Gold Rust’. Blend Gold Rust across the lid and blend out, for a ‘majical’ touch draw a winged eye liner with Eye Majic’s Moisturising Eyeliner Super Soft Black Twist Pencil and then you’ll be ready to hit the stage just like Perrie!

 

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(Link to make-up look: https://twitter.com/jidethirlwall/status/1191053669669715969)

Jade Thirwall’s go-to eye look is a classic bronze eye with just a touch of shimmer. If you want to be singing sensation just like Jade, apply Eye Majic’s Instant Eyeshadow ‘Cappuccino’ and smoke out with Eye Majic’s Moisturising Eyeliner Super Soft Black Twist Pencil – for extra bronze, apply the applicator on the eye a second time.

 

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(Link to post https://www.instagram.com/p/BqXqXRpBwNW/)

Rock Leigh-Anne’s Smokey Matte Eye Look…

Achieve Leigh-Anne’s chocolatey smokey eye by applying Eye Majic’s Instant Eyeshadow in the shade ‘Ayer’s Rock’. Using the applicator, smudge the shadow on the lower lash line for a super smokey eye – be sure to pair with your favourite matte, nude lip.

 

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(Link to post https://www.instagram.com/p/B2HA0y0BRgU/)

Brighten up your eyes like Super Star, Jesy Nelson with Eye Majic Instant Eyeshadow’s ‘Monte Carlo’ – a blushing shade of pink with a touch of brown to define the eyes and make them pop!

Shop these looks now on our website: www.instant-beauty.co.uk/

Eye Enhancing Make-Up for the Festive Season

We love the glitz and glam that this season brings, and it’s a great excuse to apply make-up looks we wouldn’t wear on a normal day. From smokey silvers, vivacious violets, blooming blues and glistening golds, Instant Beauty’s Eye Majic range caters for every look this party season.

 

Here are a few party eye make-ups looks you can create for Christmas, Work Parties, New Year’s Eve or anytime you feel like celebrating.

 

Are you ready for Christmas? Apply trendy shade ‘Night Passion’ for a soft touch of rose gold on your eyes…

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Shop Eye Majic Instant Eyeshadow shade ‘Night Passion, 025’

 

Feeling adventurous? Try something new for drinks with friends. Press and slide the shade ‘Flirt Alert’ for a metallic look with a popping purple…

 

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Shop Eye Majic Instant Eyeshadow shade ‘Flirt Alert – 024’

 

Stay neutral for your Work Party? Try ‘Creme Brulee’ for a luxurious nude look…

 

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Shop Eye Majic Instant Eyeshadow shade ‘Crème Brulee – 022’

 

Glisten and sparkle with Eye Majic’s Creamy Jade. Apply ‘Creamy Jade’ to add a touch of gold to your eyes – add Eye Majic’s Moisturising Eyeliner Super Soft Black Twist Up Pencil to smoke out the look…

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Shop Eye Majic Instant Eyeshadow shade ‘Creamy Jade’ and ‘Eye Majic Moisturising Eyeliner Super Soft Black Twist Up Pencil’

 

May your eyes sprinkle and shine this coming party season!

 

Share your Eye Majic festive looks with us on Instagram by using the hashtag #InstantBeautyUK and you could be featured on our Instagram Page!

 

@InstantBeautyLondon #EyeMajic #InstantBeautyUK

 

Get Winter Ready with Instant Beauty’s Eyeshadow Trendsetting

Channel this season’s eyeshadow trends hot off the LFW catwalk from soft-glam, icy metallic blues and chocolatey browns. Instant Beauty has an eye look for every occasion this season, keeping you on trend!

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Soft Glam

An alternative to the classic smokey-eye is our soft-glam shade ‘Monte Carlo’. It’s a shimmery, soft pink shadow is perfect for women who want just a touch of colour whilst still defining the eyes.

Eye Majic Instant Eyeshadow, 5 Pair Pack – Easy Professional Makeup in 10 Seconds – Monte Carlo – 012

 

 

 

 

 

 

 

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Chocolatey Browns

Who doesn’t love a warm, brown smokey eye which suits every eye colour, skin tone and woman? Eye Majic’s Down to Earth is the perfect smokey, chocolatey brown shadow. Using Eye Majic’s applicator, pop and smudge the colour on the lower lash line for a super smokey brown eye.

Eye Majic Instant Eyeshadow, 5 Pair Pack – Easy Professional Makeup in 10 Seconds – Down to Earth – 057 MATTE

 

 

 

 

 

 

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Metallic Blues

Get on trend with Eye Majic Instant Eyeshadow shade ‘Moody Blue’. A metallic icy blue eyeshadow that will make your eyes sparkle and shine this Autumn.

Eye Majic Instant Eyeshadow, 5 Pair Pack – Easy Professional Makeup in 10 Seconds – Moody Blue – 017

 

 

 

 

 

 

 

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Add Eye Majic’s Moisturising Eyeliner Super Soft Black Twist Up Pencil to create a smokey winged eyeliner.

Eye Majic Moisturising Eyeliner Super Soft Black Twist Up Pencil

 

 

 

 

Share your Eye Majic on-trend looks with us on Instagram by using the hashtag #InstantBeautyUK and you could be featured on our Instagram Page!

@InstantBeautyLondon #EyeMajic #InstantBeautyUK

Join Instant Beauty UK’s Influencer Squad

Who are we?

Instant Beauty UK is where beauty and technology come together. Producing innovative, cosmetic products for the everyday woman, which are easy to apply and good for the environment. So why not join our Influencer Squad?

What is Eye Majic?

Instant Beauty’s Eye Majic is the world’s first instant eyeshadow that uses heat-sensitive applicators. Eye Majic transfers highly pigmented eyeshadow in a variety of colours, straight onto the eyelid in 10 seconds.

It’s easy, fuss-free applicator contains mono-chromatic pigments which are designed to create instant, professional looking application. This allows you to become your very own makeup artist.

At Instant Beauty UK, we strive to create innovate beauty cosmetics that are easy, fun, affordable and sustainable.

What is the Influencer Squad?

Instant Beauty UK are looking for ambassadors who love all things makeup, to join our Influencer Squad. We want to spread the word and educate people on the latest innovations in the makeup industry, like Eye Majic.

Being part of our Influencer Squad, you’ll be kept up to date with new product launches and be supplied with samples aplenty and be the first to know about new our advancements. We’ll also be rolling out an affiliate programme for members of our Influencer Squad.

How do you get involved?

If you feel like you’d make a great brand ambassador, drop us a line by letting us know why you’d like to join our Influencer Squad and share with us your go-to eyeshadow look.

To join our affiliate programme, please apply via our website with your social media handles, following and engagement statistics. Instant Beauty UK will be in touch within 2-5 working days following submission.

Once approved, Instant Beauty will supply you with a unique code to use on all social media platforms and will work together on creating engaging and creative content for your followers.

What do you get in return?

After joining Instant Beauty UK’s Influencer Squad and/or affiliate programme, you’ll be part of the Instant Beauty UK family. You will be the first to know about our new product launches, receive free samples and earn commission payment at the end of every month from our affiliate programme.

 

Eyeshadow – 3 Age-Defying Eyeshadows For Your Make Up Bag

As we all get older, we tend to stay within our trusty remit of make up and stray away from experimenting. But why can’t we still have fun with Make Up like instant eyeshadow?
Here at Instant Beauty UK HQ, we’ve pulled together a few fun, flirty and of course age-dying looks that you can rock. Making you feel fabulous and youthful…

 

 

Simple, elegant and natural eyeshadow with a touch of shimmer. Why not try out Eye Majic’s Creamy Jade Eye Shadow – pair with a lovely glossy lip! Eye Majic Instant Eyeshadow, 5 Pair Pack – Easy Professional Makeup in 10 Seconds – Creamy Jade – 101

 

 

 

 

 

 

 

 

 

Chocolaty Brown Nude blended out to create a gorgeous smokey eye with Eye Majic’s Autumn Fall. Add a touch of Eye Majic’s Moisturising Eyeliner Super Soft Black Twist Up Pencil for a more dramatic eye… Eye Majic Instant Eyeshadow, 5 Pair Pack – Easy Professional Makeup in 10 Seconds – Autumn Fall – 054 MATTE

 

 

 

 

 

 

 

 

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Moody Blue is the perfect Wintery eye look with a touch of highlight to the brow bone for extra glow and lifting! Eye Majic Instant Eyeshadow, 5 Pair Pack – Easy Professional Makeup in 10 Seconds – Moody Blue – 017

 

 

 

 

 

 

 

 

 

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Light and Smokey Green paired with a nude; matte lip is the perfect combo to subtly shake things up! Eye Majic Instant Eyeshadow, 5 Pair Pack – Easy Professional Makeup in 10 Seconds – Emerald Romance – 005

 

 

 

 

 

 

 

 

Shop these instant eyeshadows now on our website: www.instant-beauty.co.uk. Buy two Eye Majic Instant Eyeshadow packs and save 15% on each!