How to Match your Eyeshadow to your Eye Colour

Eyeshadow can and should be transformative, fun and creative. With an array of eyeshadow colours to choose from, Instant Beauty’s Eye Majic’s Instant Eyeshadow range has the perfect shade. This shade will not only complement your eyes but enhance your natural beauty… We have carefully curated a selection of Instant Beauty’s eyeshadows guaranteed to make […]

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Instant Beauty’s Stance on Sustainability

Many of our customers ask us regularly on our social media whether our products are environmentally friendly – and yes, they are! We understand beauty lovers are making environmentally conscious decisions when buying their cosmetics. And it’s important for brands like us to ensure our customers look and feel good but not at the expense […]


Discover Eye Majic in 2020 – New Year

As we approach the New Year, it’s a great time to start thinking about your sense of style for 2020. It’s also a great time to declutter and getting rid of old make-up and brushes from your beauty drawers. With the New Year, New You is within reach Why not try Instant Instant Beauty’s Eye […]


‘Shout Out to My… Eyeshadow’: Little Mix Make Up

If you haven’t heard of Little Mix, where have you been for past ten years? Not only are they the UK’s hottest girl band at the moment and they’re also have hooked on their style, fashion and of course their Make Up. From glamorous red-carpet looks, to day-to-day soft glam eye looks, there isn’t a […]

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Eye Enhancing Make-Up for the Festive Season

We love the glitz and glam that this season brings, and it’s a great excuse to apply make-up looks we wouldn’t wear on a normal day. From smokey silvers, vivacious violets, blooming blues and glistening golds, Instant Beauty’s Eye Majic range caters for every look this party season.   Here are a few party eye […]

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Get Winter Ready with Instant Beauty’s Eyeshadow Trendsetting

Channel this season’s eyeshadow trends hot off the LFW catwalk from soft-glam, icy metallic blues and chocolatey browns. Instant Beauty has an eye look for every occasion this season, keeping you on trend!   Soft Glam An alternative to the classic smokey-eye is our soft-glam shade ‘Monte Carlo’. It’s a shimmery, soft pink shadow is […]

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Join Instant Beauty UK’s Influencer Squad

Who are we? Instant Beauty UK is where beauty and technology come together. Producing innovative, cosmetic products for the everyday woman, which are easy to apply and good for the environment. So why not join our Influencer Squad? What is Eye Majic? Instant Beauty’s Eye Majic is the world’s first instant eyeshadow that uses heat-sensitive […]

Eyeshadow – 3 Age-Defying Eyeshadows For Your Make Up Bag

As we all get older, we tend to stay within our trusty remit of make up and stray away from experimenting. But why can’t we still have fun with Make Up like instant eyeshadow? Here at Instant Beauty UK HQ, we’ve pulled together a few fun, flirty and of course age-dying looks that you can […]

Get Strictly Ready with Instant Beauty UK’s Eye Majic

Get Strictly Ready with Instant Beauty UK’s Eye Majic Strictly Come Dancing never disappoints when it comes to costumes, hair and of course the dancing – although what we’re most impressed by every week is the celebrity’s makeup. Here’s a roundup of our favourite makeup looks and how to re-create them with Instant Beauty’s Eye […]